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Fishing & Boating News
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(Feb. 25, 2009 - Springfield, MO)
BASS, the worldwide authority on bass fishing, and Bass Pro Shops, the #1 Outdoor Retailer in America*, have formed a joint marketing alliance, BASS announced today. The relationship will allow each industry-leading company to integrate both brands across their respective platforms to further reach and educate outdoors enthusiasts on initiatives facing natural resources and to grow participation.
Agency to provide marketing assistance for growing redfish tournament series
(Feb. 19, 2009 - Norman, OK)
Blue Heron Communications, located in Norman, Okla., announces today that its agreement to serve as the agency of record for the Inshore Fishing Association (IFA) Redfish Tour, effective immediately.
(Feb. 17, 2009 - Celebration, FL.)
Berkley, America's leading fishing tackle brand, and BASS, the worldwide authority in bass fishing, announced today that the Columbia, S.C.-based tackle company has renewed its long standing association as an official sponsor and supporter of BASS. Berkley will continue as the official fishing line and soft plastic baits of BASS and its prestigious tournament trails and events.
Launch of the Evinrude ICON system
Evinrude engines #1 in customer satisfaction
(J.D. Power and Associates)
Sea-Doo 2009 iBR system receives:
Boating Safety award from USCG
Best of the Year award from Motor Boating magazine
(Feb. 16, 2009 - Miami, FL)
BRP introduces at the Miami International Boat show, the Evinrude ICON system; receives the 2009 J.D. Power and Associates' award for customer satisfaction of its Evinrude products; accepts a Boating Safety award from the United States Coast Guard Auxiliary Office; and takes home the "Best of the Year" award for its Sea-Doo GTX Limited iS personal watercraft from Motor Boating magazine.
(Feb. 12, 2009 - Miami, FL)
Thursday morning in Miami, Bass Cat Boats was awarded it's fifth (5th) consecutive J.D. Power and Associates award, for Highest in Customer Satisfaction with Fiberglass Bass Boats 2009.
(Feb. 12, 2009 - Miami, FL)
Yamaha Marine Group today introduced two new 25-horsepower, four-stroke outboards, the F25 and the T25. Great for aluminum fishing boats, inflatables and small pontoons, these versatile outboards rival Yamaha's two-strokes for top-end performance but offer the fuel efficiency and smoothness customers have come to expect from a four stroke.
(Feb. 11, 2009 - )
NPAA member/supporter, John Butts #251 from Dryden, Ontario recently accepted a three year board position with the National Professional Anglers Association, bringing several years of sales experience and industry knowledge to the NPAA.
(Feb. 09, 2009 - Scottsdale, AZ.)
AB Marine Group, Barranquilla, Colombia, manufacturer of recreational and commercial AB Inflatable Boats, has retained the Walker Agency of Scottsdale, Ariz., as its public relations agency of record to address the U.S. and international markets.
(Jan. 30, 2009 - Gotha, FL)
Industry marketing veteran Wanda Kenton Smith announced today the formation of a new marketing consulting practice, Kenton Smith Marketing, an evolution of Kenton Smith Advertising & Public Relations, a full service agency of 13.5 years which represented more than 30 leading marine brands since 1995 and earned more than $20 million in sales.
(Jan. 27, 2009 - Pell City, AL)
Alabama-based Vicious Fishing is building a "Dream Team" out of its Elite Team of species specific anglers. BASS anglers, whose livelihoods and reputations are largely influenced by their fishing line, are the most well known and high profile anglers in the world.
(Jan. 15, 2009 - Orlando, FL)
Marine Marketers of America has announced plans for its Miami Boat Show bi-annual General Membership Meeting, scheduled for Friday, February 13, 2009 from 1:30 - 3pm at the Miami Beach Convention Center.
Custom JetTool® water jet improves fit, finish of industry-leading boats
(Jan. 15, 2009 - Flippin, AR.)
In its first 41 years, innovation and technological advancements have been a staple of Ranger Boats' legendary reputation. In an increasingly competitive industry, Ranger has set the bar once again, this time through an efficient and resource-conscious manufacturing process made possible with the addition of a custom JetTool® water jet.
(Jan. 08, 2009 - Orlando, FL)
Marine Marketers of America has launched its official Speakers Bureau, with available presenter biographies posted on its website, along with a new Marketing White Paper Library.
Agency will also provide marketing communications assistance for the Coleman® brand
(Jan. 07, 2009 - Norman, OK)
Blue Heron Communications, the outdoor industry's most respected marketing communications agency, announces today that it will be the agency of record for portions of The Coleman Company Inc.'s portfolio of brands and products including Stearns®, Hodgman®, Mad Dog Gear®, SOSpenders®, and Sevylor®, effective January 1, 2009.
Trailer Boats Magazine's 2009 Excellence in Design
(Jan. 06, 2009 - Kilgore, TX)
Skeeter's i-Class Series has won another award, as Skeeter's 22i bass boat was recently announced as a winner of Trailer Boats magazine's 2009 Excellence in Design competition.
(Jan. 06, 2009 - Beaverton, OR)
Furrion has promoted Mark Curry to Vice President. He joined the shore power products manufacturer as Sales Manager for North America in 2008 after 14 years in key sales & marketing positions with the Guest Company (part of the Marinco Recreational Group).
Make Additional Reductions to Match Market Demand
(Jan. 06, 2009 - Lake Forest, IL)
Brunswick Corporation (NYSE: BC) today announced that it will mothball its Riverview boat manufacturing facility near Knoxville, Tenn., and take additional actions aimed at reducing its work force, production and expenses.
(Dec. 17, 2008 - Kilgore, TX)
Once again, Skeeter will spread some Christmas cheer to children around East Texas, as the company distributes more than 550 toys donated to the company by its owners as part of the company's 'Boat Load of Toys' program.
(Dec. 15, 2008 - Gurnee, IL)
Finding great people to work with can be challenging but once a strong relationship is formed, both parties benefit. Such is the case with public relations firm Martin Flory Group and marine stereo manufacturer and distributor Prospec Electronics, who celebrate their fifth anniversary of working together.
One of the most important decisions in European angling history took place on December 4th, 2008 as
the European Parliament decided to support a pan-European Cormorant Management Plan.
(Dec. 10, 2008 - United Kingdom)
EFTTA and the European Anglers Alliance (EAA) are extremely happy with the positive outcome of the plenary voting on MEP Dr. Heinz Kindermann's report "on the adoption of a European Cormorant Management Plan to minimise the increasing impact of cormorants on fish stocks, fishing and aquaculture."
(Dec. 04, 2008 - Cnicago, IL)
Committed to transforming marine communication, Cobra Marine, a division of Cobra Electronics, recently won a prestigious DAME award at the Marine Equipment Trade Show (METS) in Amsterdam, Netherlands for its MR F300 BT revolutionary waterproof handset with Bluetooth® wireless technology for cellular phones. The achievement was announced on the first day of the show.
Al Lindner to Speak on the Future of Fishing; Media Invited to Interview Tackle and Marine Industry Leaders and Top North American Anglers
(Nov. 27, 2008 - )
The National Professional Anglers Association will conduct their annual Conference in Milwaukee, Jan. 2-4, 2009. The gathering will consist of the top anglers in this country and Canada, and bring together representatives from 15 boat and outboard manufacturers, insurance companies, tackle companies, outdoor media companies and the major walleye tournament organizations.
(Nov. 18, 2008 - Gurnee, IL)
While the economy may rise and fall, there are still some aspects of business that remain stable. Public relations firm Martin Flory Group recently recognized their 10-year relationship with Accon Marine, stainless marine hardware manufacturer.
Funds will be used to enhance family fishing waters
(Nov. 06, 2008 - Alexandria, VA.)
The FishAmerica Foundation was presented with a $10,000 donation from the Daiwa Corporation during the 2008 Sportfishing Summit in Denver, Colorado, held October 28-30. This donation will be used by the foundation to enhance family fishing waters and ensure that future generations of anglers will have access to fishing areas.
(Oct. 31, 2008 - Gurnee, IL)
It's not every day that long-lasting, successful business relationships are forged, such as the one between Martin Flory Group and Delta "T" Systems in 1998. This year, the two companies celebrated their amazing, 10-year anniversary.
Expansion Increases Efficiency - Preps Factory for Future Growth
(Oct. 15, 2008 - Kilgore, TX)
Skeeter Products, Inc., manufacturer of Skeeter brand boats, has recently completed a capital expansion program at the company's Kilgore manufacturing plant, increasing the company's productivity and efficiency, and prepping it to accommodate future growth of its fiberglass boat operations.
Internal appointments strengthen senior sales resources at leading marine display and computer manufacturer
(Oct. 14, 2008 - )
In order to support continuing growth and customer demand for its high quality marine displays, computers and panel computers Hatteland Display has made several internal appointments at the senior sales level.
The Billfish Foundation part of conservation coalition which pushed for executive order
(Sep. 30, 2008 - Washington, DC)
Through the efforts of the Center for Coastal Conservation (CCC) of which The Billfish Foundation (TBF) is a major proponent, President George W. Bush signed an amendment to an earlier executive order giving access of more federal lands and waters to the nation's recreational anglers and boaters.
(Sep. 25, 2008 - SCOTTSDALE, AZ.)
CTI Industries Corp., Barrington, Ill., developer of the ZipVac resealable vacuum food-storage system, has retained the Walker Agency of Scottsdale, Ariz., as its public-relations agency of record to address the fishing, hunting and camping markets.
(Sep. 25, 2008 - SCOTTSDALE, AZ.)
U.S. Reel, the St. Louis-based manufacturer of innovative fishing reels has retained the Walker Agency of Scottsdale, Ariz., as its public relations agency of record, according to U.S. Reel President Fred M. Kemp.
Appearances by 'Deadliest Catch' crew a hit with show attendees
(Sep. 15, 2008 - Chicago, IL)
The 2008 Tampa Boat Show, which ran September 5-7 at the Tampa Convention Center, reported strong sales by exhibitors in addition to a large number of leads from the nearly 18,500 people who attended the three-day event.
(Sep. 15, 2008 - Kilmarnock, VA)
Home Port Marine Marketing, the international marine products consultancy, has been selected by four US manufacturers to provide product development, publicity and promotion services.
(Apr. 11, 2008 - Kilgore, TX)
Following his last return home to the States four years ago from a tour in Iraq, Army Major Cody Roberson knew it was time to make his dreams of becoming a professional bass angler come true, thus forming the ArmyBassAnglers, a group of active duty soldiers who share his passion for fishing and supporting fellow military personnel.
Hunting backpacks, fishing gear and more provide market expansion
(Sep. 12, 2008 - Tulsa, OK)
Zebco Brands, a W.C. Bradley company, has acquired privately-held Vortex Outdoors, joining the longtime fishing category leader with a relatively young but fast-growing marketer of backpacks and gear for hunters, fly fishermen and avid outdoors enthusiasts.
Mulcahy, 47, was dedicated and highly regarded show manager for two decades
(Aug. 27, 2008 - Chicago, IL)
The National Marine Manufacturers Association (NMMA) is deeply saddened to announce the unexpected passing of beloved colleague, Geralyn 'Gerry' Mulcahy, longtime manager for several NMMA shows, most recently the Kansas City and Des Moines Sportshows. Mulcahy died Saturday in a tragic accident in Moberly, Mo. She was 47.
(Aug. 25, 2008 - Kennesaw, GA.)
Yamaha Motor Corporation U.S.A. today announced it has broken ground on a 220,000 square-foot expansion of its logistics facility in Kennesaw, Ga. as part of a plan to increase both the capacity and efficiency of its operations there.
(Aug. 21, 2008 - Gurnee, IL)
Martin Flory Group recently celebrated its 10th anniversary of working with U-Line Corp. Laura Martin, president of the Gurnee, Illinois-based public relations firm, presented a plaque recognizing this achievement to Brad Williams, U-Line's specialty divisions sales manager.
(Aug. 20, 2008 - KENNESAW, Ga.)
2008 marks the 25th anniversary of Yamaha Marine Group's presence in the United States and the company is pleased to recognize the dealerships that have been there since the beginning.
(Aug. 18, 2008 - Kennesaw, GA.)
Yamaha Marine Group announced today that three members of the OEM Technical Support team, Brad Leatherman, Craig Todd and Bill Craft, recently passed the U.S. Coast Guard test and are now licensed Operators of Uninspected Passenger Vessels in Near Coastal Waters up to 100 Miles Offshore.
(Aug. 07, 2008 - Minneapolis, MN)
FLW Outdoors announced today that Jeff McCoy, formerly associate director of public information for Pacers Sports and Entertainment in Indianapolis, has joined the organization as director of public relations. Vice President of Communications Dave Washburn will become director of administrative operations.
(Aug. 06, 2008 - Kennesaw, GA.)
Yamaha Marine Group today announced it will become the exclusive supplier of outboard power to Robalo Boats, one of the industry's finest makers of offshore fishing boats. In addition, Yamaha will provide technical support designed to advance the boat company's future growth.
(Aug. 05, 2008 - Las Vegas, NV)
During its annual meeting, the National Marine Representatives Association (NMRA) announced its new 2008-2009 officers and board members. The event took place at the recent Marine Aftermarket Accessories Trade Show (MAATS) in Las Vegas, Nevada.
(Aug. 05, 2008 - New Bedford, MA)
Richardsons' Chartbooks and Cruising Guides has purchased Maptech Inc.'s marine printed products division, publishers of ChartKits, Embassy Cruising Guides and Maptech Waterproof Charts, for an
undisclosed amount. The acquisition, made final on July 30, creates one of the world's largest chartmakers outside of national hydrographic offices.
(Aug. 04, 2008 - Kilgore, TX)
Skeeter Products, Inc., manufacturer of Skeeter brand boats, announces "Skeeter University," a series of training sessions, with an emphasis on marketing, sales, product, and business operations, designed exclusively for its nationwide dealer network.
(Aug. 04, 2008 - Kennesaw, GA.)
After acquiring Indianapolis-based Precision Propeller Industries, Inc. (PPI) July 21, Yamaha today announced the appointment of Bill Boehman as the company's General Manager. Effective immediately, he will be responsible for managing PPI's day-to-day business operations and its 80 employees. He will report to Yamaha Marine Group President Phil Dyskow.
(Jul. 30, 2008 - Kilgore, TX)
Skeeter Products, Inc., manufacturer of Skeeter brand boats, recently announced the hiring of Chris Ittner as Promotional Programs Coordinator and the promotion of Joanne O'Bryant to Projects Manager.
NMMA applauds important relief measure for recreational boating
(Jul. 30, 2008 - Washington, DC)
In a significant victory for the recreational marine industry and the American boating and angling public, President Bush late yesterday signed into law S. 2766, the Clean Boating Act of 2008, protecting the more than 17 million recreational boats throughout the U.S. from unprecedented and unnecessary federal regulations. Congress passed the Clean Boating Act on July 22, 2008.
(Jul. 24, 2008 - Missoula, MT)
At June's annual conference of the national Outdoor Writers association of America (OWAA), the association's board of directors elected Mike Walker, Scottsdale, Ariz. third vice president.
(Jul. 22, 2008 - Flint, TX)
HW Marine, a locally owned boat dealership, recently returned from the National Triton Dealers meeting in Nashville, Tennessee where they were recognized for selling more Triton Boats than anyone in the WORLD!
(Jul. 21, 2008 - Indianapolis, IN)
Yamaha Motor Corporation, USA today announced it has purchased the assets of Indianapolis-based Precision Propeller, Inc. and plans to retain the company's workers while making capital investments in the facility and its processes for the production of marine propellers. The new company will now be known as Precision Propeller Industries, Inc.
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