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(Jul 18, 2016 - Racine, WI) Minn Kota® changed fishing permanently with the introduction of the original GPS-based trolling system. Anywhere there is water, anglers can use i-Pilot® or i-Pilot® Link™ systems for easier boat control and positioning, so they can focus their attention on bait presentation and catching fish.


(Jul 15, 2016 - COLUMBIA, S.C.) The PENN® Slammer III has been awarded the Best Saltwater Reel Award at the 2016 ICAST show in Orlando, Fla. The voters recognized the PENN Slammer III as the top new saltwater reel for 2016 by the select ICAST attendees, which include active editorial journalist and retailers.


(Jul 11, 2016 - Racine, WI) Minn Kota® is excited to unveil significant enhancements to the ground-breaking Spot-Lock electronic anchor, a key feature of the new i-Pilot®, and i-Pilot® Link™ systems. Advancements in hardware, software, and communications allow anglers to remain actively locked onto their spot with the push of a button, bringing unrivaled precision to 21st-century boat control. 


(Jul 11, 2016 - Orlando, FL) Lew's opens ICAST 2016 this week with what the company says is its most exciting and innovative new product lineup ever, anchored by SLP Super Low Profile baitcast reels and new rod technology.


High Def HD700i sets gold standard in screen clarity and low light functionality
(Jul 11, 2016 - Crosslake, MN) High definition has transformed TV watching from dry and lackluster to dynamic and utterly engrossing. The progressive video technology continues to blow people’s minds with its hyper-realistic digital picture and sound. HDTV is like “being there,” viewers say, right in the middle of the action. The dazzling color and clarity of the viewscreen virtually transport you to the scene, almost as if the video landscape beckons you to interact with it.


(Jul 8, 2016 - Norman, OK)  We all have them. Fishing rods are stacked not so neatly in a corner of the garage. They look intimidating, all mixed together with fishing line and treble hooks intertwined with rods, reels and just about anything that gets close.


NEW FRABILL WEIGH BAG SYSTEM TREATS FISH AND ANGLERS WITH CARE  
(Jul 8, 2016 - Plano,IL)   The typical fishing tournament is anything but a relaxing day on the lake. Anglers race against the clock to catch the heaviest bag of fish possible – often under the worst possible weather conditions.


(Jul 8, 2016 - Palm City, FL) From a family of weekend warriors to the hardcore offshore angler, fishermen often end up with a boat that's crammed full of gear. To solve that problem, Shurhold offers a line of fishing accessories that fits its One Handle Does It All system. It helps solve the onboard storage problem and makes fishing more enjoyable and productive.


Sebile Magic Swimmer Continues Versatility Dominance
(Jul 8, 2016 - Columbia, SC) The Sebile® Magic Swimmer™ and Magic Swimmer™ Soft are two of Sebile's most renowned lures.


Innovative Trapper Hook delivers solutions to angling’s most common problems
(Jul 7, 2016 - Palm Beach Gardens, FL) Take a long look at the hooks in your tackle box: their basic J shape hasn’t been altered for centuries. That’s about to change… Welcome the Trapper Hook from Trapper Tackle. Years of research, engineering, field testing and refinement have yielded a hook that holds both baits and fish better than conventional hooks.


(Jul 7, 2016 - Racine, WI) Although strategic planning, R&D, manufacturing, marketing, and sales are all responsible for the HELIX success story, Humminbird® brand manager Jeff Kolodzinski also credits end-users for leading the company down the right path.


(Jul 6, 2016 - Peachtree City, GA) Convenient, efficient and controllable interior lighting needn't be confined to luxury yachts. Easy to install, the EuroLED Touch 130 lamp from Hella marine provides dimmable illumination with fingertip control.


Four new super-premium St. Croix Legend Glass Casting Rods give anglers a fighting chance when feeding crankbaits and other continual motion lures to big bass
(Jun 30, 2016 - Park Falls, WI) An savvy group of anglers prefer the unique qualities of glass to graphite in situations where a more forgiving rod is required. Especially when big predators like smallmouth and largemouth bass slash at crankbaits or other lures fished with a steady retrieve.


(Jun 27, 2016 - Columbia, SC) Legendary pro angler David Fritts knows a thing or two about what makes a deep diving crankbait so effective. Combining the technology and innovation of Berkley® with the expertise of Fritts and the Dredger was born. The Dredger, on display in the ICAST New Product Showcase in July, is a smaller profile bait that dives deeper, faster than any other bait on the market. 


Keweenaw Tackle company follows Mother Nature’s cue; adds the potency of purple
(Jun 17, 2016 - Traverse City, MI) Fish come in all colors, whether predator or prey. But no matter the shade of their skin, there’s a common hue that always shines through; whether they live in freshwater or salt. It’s a pigment radiating off their every inch. Top, side and belly; fins, snout and tail.


Old Town® Predator XL Minn Kota® provides a great alternative to drift boats or the walk & wade program 
(Jun 15, 2016 - Old Town, ME) TV journalist and angler Tom Brokaw once said, "If fishing is a religion, fly fishing is high church." In the liturgical sense, okay, there are a few dogmatists on the stream. But what Brokaw was getting at is how fly fishing can be a form of meditation.


Fin-Wing gets new state-of-the-art glow-in-the-dark for after-hours and dark water fishing
(May 19, 2016 - Traverse City, MI) The sundial ticks. Mere days remain and the first day of summer will be upon us. The few weeks leading up to the summer solstice—the longest day of the year—are glorious for anglers. There's more time to cast, troll and jig, even after putting in a full eight at the daily grind. 


The Yamaha V MAX SHO® Demo Tour is coming to Many, La. for the fifth Bassmaster® Elite series tournament
(May 9, 2016 - Many, LA) Yamaha Marine is pleased to announce new mechanical control versions of its legendary 225- and 250-horsepower 4.2-liter V6 Offshore outboards. The Yamaha V MAX SHO® Demo Tour is coming to Many, La. for the fifth Bassmaster® Elite series tournament of the season.


(May 5, 2016 - ) Boat owners know that well-cared for tools last longer. Polishing and buffing pads are no exception. Shurhold Industries offers a pair of products to clean and rejuvenate these pads to maximize their effectiveness.

Berkley Lightning Rod combos offer performance and value
(Apr 29, 2016 - Columbia, SC) The Berkley® Lightning Rod® is a staple among all anglers whether just starting out or at the top of their game. The new Berkley Lightning rod combo gives anglers the rod they've trusted for decades in a combo they can count on for many years to come. 


(Apr 28, 2016 - COLUMBIA, S.C.) Spring is already approaching summer in the south while the mild northern winter is almost ready to be in full warm-up mode. This opens the door for just about any species from bass to walleye.


PLANO'S NEW T-SERIES TACKLE TOTES BRING THE BLING BUT WON'T BREAK THE BANK
(Apr 20, 2016 - Plano,IL) Competitive bassers to weekend casters, each angler works the water with his or her own brand of fishing flair; flat bill hat and Chuck Taylor Cons’ to skull cap with flip-flops. Dudes and dames each want statement-making gear that reflects their own ruggedly individualized attitude. So much the better if the stuff saves time and adds convenience.


A full field of 109 anglers will be competing at the Bassmaster Elite at Bull Shoals Lake and Norfork Lake out of Mountain Home, Ark.
(Apr 15, 2016 - Mountain Home, AR) It’s hard enough for the 109 anglers on the Bassmaster Elite Series to travel across the country, far away from their homes and locate fish when they’re competing on only one reservoir.


KVD shares tech tips to find and catch early-season bass
(Apr 14, 2016 - ) As you’re reading this, bass are in transition, migrating from wintering areas to pre-spawn and spawn habitat, signaling an end to difficult cold-water fishing conditions.


HANDSOME AND DURABLE PLANO A-SERIES TACKLE BAG DELIVERS UNMATCHED ORGANIZATIONAL CAPABILITY IN AN ULTRA MANAGEABLE SIZE  
(Apr 13, 2016 - Plano,IL) The old saying warns that beauty can be skin deep. Sometimes, however, what’s inside can be just as glorious – or even more so – as the outside. Find this combination, and you’ve got yourself a keeper.  


HANDSOME AND DURABLE PLANO A-SERIES TACKLE BAG DELIVERS UNMATCHED ORGANIZATIONAL CAPABILITY IN AN ULTRA MANAGEABLE SIZE  
(Apr 13, 2016 - Plano,IL) The old saying warns that beauty can be skin deep. Sometimes, however, what’s inside can be just as glorious – or even more so – as the outside. Find this combination, and you’ve got yourself a keeper.  


Berkley hardbaits deliver professional quality and actions
(Mar 31, 2016 - Columbia, SC) Berkley® Hardbaits are new for 2016, but the concept began four years ago. Transforming the idea from napkin scribbles into action required the creation of sophisticated CAD designs and intricate molds to form an engineering facility rivaling any high-tech facility found around the world. Next, America’s best bass pros tested them on some of the toughest lakes they could find.


Old Town’s Predator XL Minn Kota puts a modern bass arsenal anywhere you need it
(Apr 8, 2016 - ) A bow pierces the morning fog. Ribbons of water stream from either side, cutting a trail through the south Georgia swamp. They glide silently through pad fields, under canopies of Spanish moss, and then… an explosion.


Digger 6.5 and Digger 8.5 get deep and get there quickly
(April 7, 2016 - ) Berkley® Digger 6.5 and Digger 8.5 crankbaits are new for 2016. Designed by legendary angler David Fritts and Berkley engineers, the Digger has an aggressive wobble with maximum side flash and doesn’t waste any time getting deep.


New suspending jerkbait available in three sizes
(Mar 31, 2016 - Columbia, SC) A suspending jerkbait must do three things really well: be castable, suspend and deliver maximum action with minimal rod movement. Designed by legendary jerkbait angler David Fritts and B.A.S.S. Elite Pro Justin Lucas, the new Berkley® Cutter gives anglers a reason to believe in a jerkbait once again.


Berkley Launches Next Evolution Crankbait Bad Shad lives up to name
(Mar 31, 2016 - Columbia, SC) To give an angler confidence is to give them the greatest chance to succeed on the water. The new floating Bad Shad offerings from Berkley® are a confidence builder when anglers are down to the wire and looking for a limit or a payday.


FRABILL REDESIGNS THE CLASSIC DRAINER BAIT BUCKET TO KEEP BAIT FRISKY, TOES DRY AND TERMINAL OR LIVE BAIT ORGANIZED
(Mar 21, 2016 - Plano,IL) Your dad probably had one; grandpa, more than likely; great grandfather, for sure. And they’ve always worked without fail.   Well, sort of...


(Mar 16, 2016 - Mt. Pleasant, SC) Expanding its line of high-quality marine stereos, Prospec Electronics adds the state-of-the-art, all-environment Milennia MIL-PRV22. This AM/FM multimedia receiver combines the convenience and versatility of a wide range of playback options, with the superior audio quality that Milennia is known for.


Old Town reinvents Loon, creates most comfortable sit-inside angling kayak yet

(Mar 15, 2016 - Old Town, ME) The loon’s trademark breeding yodel, laugh-like tremolo, and winter “whale call” have played accompaniment to many of our best times on the water. Their music triggers memories of paddles dipped into steaming, early-morning waters, rods bent by brilliantly-mottled trout, and majestic sky tapestries at the close of each day.


(Mar 14, 2016 - Palm City, FL) Polishing boats can be an arduous, expensive, and time-consuming task. Typically, buffing a boat requires several products for the best results. Shurhold's Buff Magic is an easier, more effective solution compared to other multi-step methods.


NEW PLANO M-SERIES TACKLE BAGS FEATURE MAXIMUM CAPACITY, MAXIMUM PERFORMANCE
(Mar 11, 2016 - ) Whoever coined the phrase, “less is more” was probably ashamed of his undersized and underperforming tackle bag. Less storage capacity? No thanks. Fewer features? Um… no. Less functionality? Okay, as long as it’s your bag, not mine.


HELIX anglers gain revolutionary fish-patterning power; free software download available this month
(Mar 7, 2016 - 

EUFAULA, AL ) Previously compatible with Humminbird® ONIX® units only, revolutionary fish-patterning program SmartStrike® will soon be compatible with HELIX® 9, 10, and 12 CHIRP. That’s big news for any angler who wants to eliminate unnecessary searching and wasted casts.


St. Croix sports serious mojo; demos new Mojo rods and kicks-off contest at the Classic
(Mar 3, 2016 - Park Falls, WI) There isn’t a singular trait that propels a tournament angler to victory. Knowledge of the lake? Yep. Adaptability? Sure thing. Mastery of multiple techniques? No brainer. Luck? It plays a role, too…  


Berkley hooks are engineered to be sharpest on the market  
(Feb 26, 2016 - Columbia, SC) Bass anglers understand the importance of sharp hooks, though most don't practice their hook sharpening skills often enough. The new Berkley® Fusion19™ hooks give novice and avid anglers the sharpest hooks that stay sharper longer than any other on the market.


NEW A-SERIES TACKLE DUFFEL TOTES TACKLE TONNAGE WITH DEPENDABLE PLANO PERFORMANCE
(Feb 25, 2016 - Plano, IL) Plano Molding Company has been making hardworking and innovative products to help anglers store, organize and transport their tackle and gear since 1952. Protecting your passion is our passion. It’s who we are and what we do.


Event runs February 25-28 with exclusive retail sales promotions available    
(Feb 25, 2016 - FLIPPIN,AR) Legendary marine manufacturer Ranger Boats brings its acclaimed line of performance saltwater fishing boats and industry-best sales incentives to the 27th annual Bonita Springs Boat Show, February 25-28 at the Naples Fort Myers Greyhound Track in Bonita Springs, Florida.   


(Feb 22, 2016 - Columbia, SC) An angler needs to be comfortable while on the water in order to maintain focus. In order to do so, anglers can now purchase the Hodgman® Aesis™ Sonic WadeLite jacket. These jackets are keen on features that give anglers staying power in any situation.


Sporting Classics Magazine selects St. Croix Rod’s classic Legend Elite for prestigious award
(Feb 16, 2016 - Park Falls, WI) Close your eyes and visualize the elements of a masterpiece painting. Consider American artist Winslow Homer’s epic nautical work The Herring Net.

(Feb 15, 2016 - Miami, FL) Webasto, one of the largest suppliers of heating, cooling and ventilation systems to the marine industry, introduces the new BlueSky electric sliding hatch. It will be on display in Webasto booth E546 at the 2016 Miami International Boat Show. Owners of smaller hardtop boats can now enjoy the fresh air and sunshine that a modern electric sliding hatch provides.


(Feb 15, 2016 - Miami, FL) Webasto, one of the largest suppliers of heating, cooling and ventilation systems to the marine industry, introduces the new BlueSky electric sliding hatch. It will be on display in Webasto booth E546 at the 2016 Miami International Boat Show. Owners of smaller hardtop boats can now enjoy the fresh air and sunshine that a modern electric sliding hatch provides.


Jerkbait Fishing Made Easy New suspending jerkbait available in three sizes
(Jan 29, 2016 - Columbia, SC) A suspending jerkbait must do two things really well: be castable and deliver maximum action with minimal rod movement. Designed by legendary jerkbait angler David Fritts and B.A.S.S. Elite Pro Justin Lucas, the new Berkley® Cutter gives anglers a reason to believe in a jerkbait once again. Berkley Cutter jerkbaits possess qualities that pros rely on when fishing in colder waters.


Plano's New Weekend Series Tackle Bags Deliver Slick Good Looks, Exceptional Capability and Value To Working Anglers
(Jan 29, 2016 - Plano, IL) The new Weekend Series Tackle Bags are the largest in the Weekend Series and provide the greatest storage capacity and organizational capability. Available in staple 3600 and 3700 sizes, both bags incorporate a top-flap lid design that covers the main zippered compartment and bag front, providing ultra clean looks.


(Jan 28, 2016 - Tulsa) Gene Larew's new Punch Out Craw soft-plastic lure is as versatile as the professional bass angler who designed it, Jacob Wheeler.


Berkley Launches Next Evolution Crankbait
(Jan 29, 2016 - Columbia, SC) The new floating Bad Shad offerings from Berkley® are a confidence builder when anglers are down to the wire and looking for a limit or a pay day. With an irresistible side roll and tail wag, the Bad Shad comes in size 5 measuring 2 inches long and size 7 measuring 2.75 inches long, diving to depths of down to 9 feet


Underwater camera leader taps pro Bruce Samson, expands educational outreach  
(Jan 28, 2016 - Crosslake, MN.) Apart from most angling electronics today, learning to use an Aqua-Vu underwater camera is simple. Deploy the optics and watch the screen. The fish you see through the lens are the same fish you strive to catch—no guesswork necessary. That said, the best anglers have learned to employ a full armada of electronics—sonar, GPS and underwater viewing—to gain the most complete aquatic perspective.


1862 Articles
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