Educating owners on the best ways to keep their vessel in top shape, Shurhold Industries launches the Clean-N-Simple Campaign. This campaign will feature helpful videos to show, rather than tell, viewers how to care for their craft.In partnership with Wellcraft, all maintenance will be performed on Shurhold’s new Wellcraft 340 Coastal called Clean-N-Simple.
Posted on the shurhold website, each video will be hosted by Shurhold president Barry Berhoff and will center around one maintenance-based question.These videos speak directly to boaters with thorough, yet simple, step-by-step instruction. While the videos are a significant portion of the campaign, the Clean-N-Simple tips will be cross-promoted through other mediums and featured in live demos at public events.
“Becoming a Clean-N-Simple partner helps us communicate more directly with boaters,” said Pat Bucci, national sales manager of Wellcraft Boats. “Shurhold’s strong marketing presence and dedication to educating boaters will lead to success for all parties involved, including boaters. We’re excited for this partnership.”
“Working with quality partners like Wellcraft, Garmin and others allows us to showcase how to care for different aspects of the vessel in real-life situations,” said Barry Berhoff, president of Shurhold Industries, Inc. “We continue to focus on educating boaters on caring for all aspects of the boat, from power cables to fenders, touch-screen plotters to enclosures.This program Shurhold’s Clean-N-Simple boat will debut at the 2012 Miami International Boat Show, February 16-20, in Wellcraft’s booth #D99. More information on this exciting campaign and registration for a chance to win a $500 Detailers Dream Pack can be found at the shurhold website/dream. Users who register on the site will also be informed when the show goes live.
Dedicated to educating boat owners, Shurhold provides key tips for boat value preservation at the shurhold website. Inventor of the One Handle Does It All system, Shurhold manufactures specialty care items and accessories to clean, polish and detail.
Contact Shurhold, 3119 SW 42nd Ave., Palm City, FL 34990.800-962-6241; Fax: 772-286-9620.By: Martin Flory Group
