Fenwick World Class rods create a new performance standard
Developing high-end rods is nothing new to Fenwick®. With its rich history of blending tradition and new technology, Fenwick introduces the new Fenwick World Class spinning and baitcast bass rods. These rods maintain the Fenwick look and feel, while incorporating the latest technology to give anglers a trusted companion for years of use.
Utilizing 3M® Powerlux 500 composites, World Class bass rods have unmatched sensitivity and
power. 3M Powerlux 500 is a blend of carbon fiber and nano silica particles distributed evenly in
epoxy resin to create a rod that is 30 percent stronger than rods constructed with traditional nano
tubing resins.
World Class rods are outfitted with Fuji® K guides that whisk line effortlessly down the rod for
extreme casting accuracy and distance. Fuji reel seats firmly hold reels in place while the triple A
cork split grips add a soft, sensitive touch to the rods.
With seven spinning and seven casting models, the World Class rods have actions tailored to the
bass market and modern angling techniques. The Fenwick World Class spinning and baitcast bass
rods have an MSRP of $299.95 to $329.95.
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub™, Fenwick®, Gulp!®, Hardy & Greys™, Hodgman®, Johnson™, Mitchell®, PENN®, Pflueger®, Sébile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Pure Fishing, Inc. is a subsidiary of Jarden Corporation and is part of the Jarden Outdoor Solutions business segment, a leader in developing outdoor and active lifestyle products.
About Jarden Corporation
Jarden Corporation is a well-diversified, global consumer products company with a portfolio of over 120 trusted, quality brands. Jarden’s record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®. Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 30,000 employees worldwide.
By: Kevin Jarnagin, Blue Heron Communications
