Fishing & Boating News

New Formula™ Series Reels Are First Graphites to Feature Penn's Legendary Two Speed Lever Drag Performance

by: Marc Malkin/Ron Ballanti, Bear Advertising

(01/02/2001 - Philadelphia, PA) Saltwater anglers have long awaited the arrival of American-made graphite reels offering Penn's world-renowned two speed lever drag performance. With the introduction of the new-for-2001 Penn Formula™ Series reels, there's no need to wait any longer. Anglers can choose between two new Formula™ Series models, 10KG and 15KG, designed for 20 and 30-pound class fishing respectively. The Formula 10KG has the capacity to hold 800 yards of 20-pound test, while the larger Formula 15KG model holds 600 yards of 30-pound test. Both reels feature a sleek, polished graphite frame design that not only looks great, but is also extremely strong and corrosion resistant.

Penn's famous two speed technology is now easier to use than ever, thanks to a newly designed shifting system that lets you switch gears -- even during the heat of battle -- with the touch of a button. Select the Formula's 3.8-1 high gear when a saltwater speedster is making a beeline to the boat and you need to pick up line in a hurry. Shift to the 2-1 low gear when winch-like power is needed to move a big, stubborn gamefish in your direction.

Penn's Formula™ Series graphite two speeds are made with painstaking attention to workmanship and detail. Use of only the finest components ensures reliable fish-fighting performance at all times. Four sealed stainless steel ball bearings provide unparalleled smoothness for the long run, while high strength machined stainless steel gears supply the dependable cranking power needed to land the most determined saltwater predators.

When fighting big and powerful gamefish, the quality of your drag system is of the utmost importance. That's why Penn has equipped both of the new Formula™ reels with its famed International®-style HT100™ lever drag system. An infinitely adjustable pre-set control knob lets you dial in the right amount of drag pressure according to the angling situation. The 120-degree are lever allows you to conveniently and accurately control drag pressure through three set stops - free spool, strike and full.

Each Penn Formula™ Series two speed lever drag reel comes with its own graphite rod clamp for easy, secure attachment. Anglers can system match these reels with a variety of top quality rod models from Penn's International®, Tuna Stick®, Sabre® or Power Stick® families.

For more information about Penn reels and the new Formula Series send $2 ($5 outside N. America) for a full-color Penn catalog to: Penn Fishing & Tackle Mfg. Co., 3028 West Hunting Park Ave., Dept FW, Philadelphia, PA 19132-1121.