Fishing & Boating News

It's All About Trust And Confidence

Berkley Lightning Rod combos offer performance and value

by: Kevin Jarnagin, Blue Heron Communications

(Apr 29, 2016 - Columbia, SC) The Berkley® Lightning Rod® is a staple among all anglers whether just starting out or at the top of their game. The new Berkley Lightning rod combo gives anglers the rod they've trusted for decades in a combo they can count on for many years to come.

Offered in three low-profile and three spinning combos, the Lightning Rod reels feature EVA handle knobs, which add comfort during long days on the water. The low-profile baitcast reel has a ported aluminum spool, a four-plus-one bearing system and an ergonomically-curved handle. Spinning reels are highlighted by a seven-plus-one bearing system; a ported, aluminum spool and instant anti-reverse switch.

Each rod is defined by its toughness and multi-modulus graphite construction. For anglers craving more sensitivity, the Lightning Rod combos add a sensitive touch through the inclusion of a skeleton reel seat. Each fore grip uses Hidden Thread Technology to reduce wear and tear on angler's fingers.

The SS304 line guides are durable and sturdy, giving anglers the same high-quality standard for which Lightning Rods are known. Casting rods offered are 6 to 7 feet in length in medium and medium-heavy action; spinning rods for the combos are 5 feet 6 inches to 7 feet in length with light to medium-light actions.

Spinning models have an MSRP of $59.99 and baitcast models have an MSRP of $69.99.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Hardy®, Hodgman®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.