Fishing & Boating News


Berkley Launches Next Evolution Crankbait Bad Shad lives up to name

by: Kevin Jarnagin, Blue Heron Communications

Bad Shad
Photo by courtesy Berkley
(Mar 31, 2016 - Columbia, SC)

To give an angler confidence is to give them the greatest chance to succeed on the water. The new floating Bad Shad offerings from Berkley® are a confidence builder when anglers are down to the wire and looking for a limit or a payday.

With an irresistible side roll and tail wag, the Bad Shad comes in size 5 measuring 2 inches long and size 7 measuring 2.75 inches long, diving to depths of up to 9 feet. Legendary crankbait angler David Fritts and a host of Berkley engineers designed the Bad Shad.

Fritts’ skill as a crankbait angler is so renowned there was no other choice to design a premier, casting shad. With a gentle taper through the mid-section down to the tail, the Bad Shad is aggressive when diving and rises slightly at every pause. The high-definition eyes of the Bad Shad penetrate through turbid waters while the flash and paint schemes mimic natural forage.

The Bad Shad 5 (1/4 ounce) has a body length of 2 inches and is outfitted with Berkley Fusion19TM No. 7 treble hooks while the Bad Shad 7 (1/3 ounce) has a length of 2.75 inches and Fusion19 No. 6 treble hooks. Each model is available in 12, custom-painted colors and has an MSRP of $6.95.