Fishing & Boating News

Crankbait Fishing Evolves

Berkley hardbaits deliver professional quality and actions

by: Kevin Jarnagin, Blue Heron Communications

Photo by courtesy Berkley
Photo by courtesy Berkley
(Jul 13, 2015 - COLUMBIA, S.C.) Berkley® Hardbaits are new for 2016, but the concept began four years ago. Transforming the idea from napkin scribbles into action required the creation of sophisticated CAD designs and intricate molds to form an engineering facility rivaling any high-tech facility found around the world. Next, America's best bass pros tested them on some of the toughest lakes they could find.
The Berkley team partnered with renowned bait designer and crankbait legend David Fritts to develop a line of hardbaits that delivers better actions, colors and more bites. With 11 inital shapes and true action right out of the package, each Berkley Hardbait is equipped with the sharpest Berkley Fusion19™ treble hooks. All 11 models feature custom designs and colors hand selected by the Berkley team. Options
The floating Bad Shad 5 and Bad Shad 7 are premier casting baits that rise slightly at every pause.
Anglers that prefer suspended jerkbaits will zero in on the Cutter 90+, Cutter 110+ and Skinny Cutter 110+ with maximum darting action from the slightest rod twitch.
Berkley Digger 6.5 and Digger 8.5 crankbaits are great for covering water with an aggressive wobble and side flash. These offerings from Berkley go deep and get there quickly.
The flash and erratic tail wag of the square-billed Berkley Pitbull 5.5 crankbait is impressive, especially when bouncing off wooded cover.
What isn't to love about the lipless blunt-nosed Warpig 1/2 and 1/4? Even the name stands out on this versatile easy-to-use crankbait.
The Wild Thang 8.5 is a deeper-running, crankbait with a violent, hunting action and aggressive tail-thumping performance, ideal for ricocheting off rocks.
Each Berkley hardbait is designed to put more fish in the boat. With an MSRP of $6.95 to $7.95 the baits level the playing field for anglers searching for big, hard-to-catch fish.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Hardy®, Hodgman®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation.
About Jarden Corporation
Jarden Corporation is a well-diversified, global consumer products company with a portfolio of over 120 trusted, quality brands. Jarden's record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®.  Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 30,000 employees worldwide.