Fishing & Boating News

Berkley Shaky Snake boosts big bites


The PowerBait Shaky Snake
Photo by courtesy Pure Fishing
(Jul 13, 2015 - COLUMBIA, S.C.) Berkley® continues to produce the best baits in an effort to propel its dedicated pro staff to victory. With lighter presentations becoming the norm, Berkley PowerBait® introduces something new to give anglers the advantage in finesse fishing: the Shaky Snake.
 
The new Berkley PowerBait Shaky Snake is perfect for finicky fish that just won't commit. This 5-inch dancing machine offers a beefed up head that tapers into an egg sack. Its corkscrew ribs add a fluid motion that coaxes even the laziest bass to eat.
 
The ribs on the Shaky Snake add more surface area, allowing more scent dispersion throughout the water column and with the exclusive PowerBait formula, fish hold on up to 18 times longer. The tail design brings this bait to life with its effortless motion from the lightest vibration of the rod tip.
Although small, this finesse-style bait is fierce when it comes to attracting big bass. Anglers can rig this on a 2/0 shaky head hook or use it as a drop shot bait. Either way, the Berkley PowerBait Shaky Snake is ready to dance its way through the water in search of giants.
 
The PowerBait Shaky Snake has 15 colors to choose from and an MSRP of $4.99 per package of 10.
 
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Hardy®, Hodgman®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation.
 
About Jarden Corporation
Jarden Corporation is a well-diversified, global consumer products company with a portfolio of over 120 trusted, quality brands. Jarden's record of strong financial performance and organic growth is supported by a focused operating culture coupled with value enhancing acquisitions and shareholder focused capital allocation. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Envirocooler®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, Millefiori®, NUK®, Pine Mountain®, Quickie®, Spontex®, Tigex®, Yankee Candle® and YOU®; Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, Dalbello®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Shakespeare®, Squadra®, Stearns®, Stren®, Trilene®, Völkl® and Zoot®; and Consumer Solutions: Bionaire®, Breville®, Cadence®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rainbow®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®.  Headquartered in Florida, Jarden ranks #348 on the Fortune 500 and has over 30,000 employees worldwide.