Fishing & Boating News

Power-Pole Becomes Latest FLW Outdoors Sponsor

Captain's Cash contingency program offered to FLW Tour pros

by: Jeff McCoy, PR dir, FLW Outdoors

(Nov. 17, 2010 - Minneapolis, MN) JL Marine Systems, Inc., announced Wednesday it has signed a sponsorship agreement with the tournament-fishing company FLW Outdoors. Through the sponsorship, JL Marine Systems' popular Power-Pole shallow-water anchor system will be promoted across the various FLW Outdoors platforms. Terms of the agreement were not disclosed.

Over the past decade, JL Marine has changed the world of sport fishing by offering a technologically advanced boat control system. Power-Pole anchors allow fishermen to stop their boats quickly and quietly with the touch of a button.

"The majority of our pros already employ the Power-Pole system, which is a strong testament to their quality," said Kathy Fennel, president of the FLW Outdoors Operations Division. "We're happy to have them on board and are confident their sponsorship will prove beneficial."

As part of the agreement, JL Marine will offer their Captain's Cash contingency program during the 2011 Walmart FLW Tour season. If enrolled, the winning pro angler at each of the six FLW Tour Majors will receive a $750 bonus. At the four FLW Tour Opens, the pro winner will earn $500 and the Forrest Wood Cup champion will receive $1,000. To be eligible, anglers must use a Power-Pole anchor and be registered in the Captain's Cash program. More details on the program will be released in the near future.

"We are excited about being a sponsor of FLW Outdoors and are looking forward to an exciting year," said Robert Shamblin, director of marketing for Power-Pole. "We are also proud to introduce the new Captain's Cash program that offers FLW Tour pros using Power-Pole anchors another way to win."

As an FLW Outdoors sponsor, Power-Pole will be featured in a variety of media formats, including FLW Outdoors' multiple websites and their bass and walleye magazines. JL Marine will also be a sponsor of FLW Fantasy Fishing and will have the opportunity to display their products, promote their anglers and provide promotional offers to fans at the FLW Outdoors Expo, held in conjunction with the FLW Tour. In addition, the FLW Tour top-10 boats will be equipped with Power-Pole anchors in 2011.

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world offering anglers worldwide the opportunity to compete for millions over the course of 189 tournaments in 2010. For more information about FLW Outdoors and its tournaments, call (270) 252-1000