Fishing & Boating News

FLW Outdoors, Bassmedics Team Up To Preserve America's Finest Fisheries

Portion of Rejuvenade sales to go toward FLW Outdoors conservation projects

by: Dave Washburn, vp comm, FLW Outdoors

(Apr. 19, 2007 - Minneapolis, MN) FLW Outdoors announced today a multiyear conservation agreement with Outdoor Specialty Products, LLC, parent company of BassMedics. Starting immediately, a portion of Rejuvenade® Next Generation sales will go directly toward FLW Outdoors conservation projects. Rejuvenade Next Generation is the official livewell additive for all FLW Outdoors-administered tournament trails. Rejuvenade has become the No. 1 livewell additive on tour and is used in both freshwater and saltwater FLW Outdoors circuits. Rejuvenade Next Generation is a new and improved proactive livewell formula that revitalizes and rejuvenates bass, redfish, walleyes and other freshwater and saltwater game fish under tournament conditions. Rejuvenade Next Generation was formulated with the tournament fisherman in mind, producing a truly innovative product designed to further address the needs of game fish under tournament conditions. World-class anglers such as Wal-Mart FLW Tour pros Dion Hibdon, Kevin Vida and Scott Suggs use and recommend Rejuvenade as well as Wal-Mart FLW Redfish Series pros Rick Murphy and Andrew Bostick. According to Charlie Evans, president and CEO of FLW Outdoors: "It's our job to ensure that we leave a fishery in better condition than when we arrive. Rejuvenade has played an important role in helping establish our historical 98-percent live-release rate. We use this product exclusively and highly advise it to both the tournament and recreational angler." Richard Burton, co-owner of OSP, LLC-BassMedics, said: "At OSP, LLC, we are dedicated to building the most innovative products in the sport-fishing industry. Our conservation partnership with FLW Outdoors presents us with an opportunity to improve upon the already outstanding fish-care techniques being used in tournament fishing. This agreement also gives us the ability to contribute resources back to the industry and address conservation agendas. "We are proud of our affiliation with FLW Outdoors and look forward to the next few years with great anticipation. Rejuvenade, our first product under the BassMedics line, has become the benchmark for fish care in tournament angling. Although it was originally designed for bass, it soon made its way into livewells for all game-fish tournaments. Rejuvenade is now used in most major tournament trails for bass, walleye, crappie, redfish, stripers and speckled trout." Named after the legendary founder of Ranger Boats, Forrest L. Wood, FLW Outdoors administers the Wal-Mart FLW Tour, Wal-Mart FLW Series, Stren Series, Wal-Mart Bass Fishing League, Wal-Mart Texas Tournament Trail presented by Abu Garcia, Ranger Owners Tournament Championship Series, Wal-Mart FLW Walleye Tour, Wal-Mart FLW Walleye League, Wal-Mart FLW Kingfish Tour, Wal-Mart FLW Kingfish Series, Wal-Mart FLW Redfish Series and Wal-Mart FLW Striper Series. These circuits offer combined purses of nearly $43 million through 241 events in 2007. Wal-Mart and many of America's largest and most respected companies support FLW Outdoors and its tournament trails. Wal-Mart signed on as an FLW Outdoors sponsor in 1997 and today is the world's leading supporter of tournament fishing. For more information about FLW Outdoors and its tournament programs, call (270) 252-1000.