Fishing & Boating News

FLW Outdoors, Pure Fishing Sign Historical Sponsorship Agreement

Spirit Lake, Iowa, fishing-tackle company to become long-term title sponsor of former EverStart Series

by: J Sealock,

(Sep. 21, 2005 - MINNEAPOLIS, MN) FLW Outdoors announced today that Pure Fishing(r) - with its leading portfolio of fishing brands including Berkley(r), Abu Garcia(r), Stren(r), Spiderwire(r), Fenwick(r), Sevenstrand(r), Mitchell(r) and Johnson(r) - has signed the largest, most comprehensive endemic sponsorship agreement in FLW Outdoors history. The multiyear sponsorship agreement will commence in conjunction with the 2006 tournament season. Pure Fishing's sponsorship will include participation in all of the FLW Outdoors tournament trails. Pure Fishing's Berkley brand will be the exclusive fishing line of the Wal-Mart FLW Tour. New in 2006, the Stren Series (formerly known as the EverStart Series) will showcase Pure Fishing's premier Stren fishing-line brand and will serve as bass fishing's pathway to the FLW Tour. Additionally, Pure Fishing's Abu Garcia brand of reels and rods will share title sponsorship of the successful Wal-Mart Texas Tournament Trail. Pure Fishing will promote several of its renowned brands through innovative grassroots marketing and a variety of media formats, including the "Wal-Mart FLW Outdoors" TV program on FSN (Fox Sports Net), FLW Outdoors Magazine and Several of the Pure Fishing brands will also be publicized through signage at tournaments and through inclusion in tour promotional and public relations materials. In 2006, Pure Fishing will also field a team of professional anglers. This contingent will consist of anglers who compete on the FLW Tour, the Wal-Mart FLW Kingfish Tour and the Wal-Mart FLW Redfish Series. Irwin L. Jacobs, chairman of FLW Outdoors, said he couldn't be more pleased to partner with the largest fishing-tackle company in the United States, and a technologically cutting-edge industry leader. Jacobs said: "In partnering with FLW Outdoors, Pure Fishing has clearly proven its uncompromised and dedicated commitment to growing the sport of fishing. Their actions clearly demonstrate the strength of their commitment." Jacobs went on to say: "With this new historical, illustrious partnership between Pure Fishing and FLW Outdoors, I am sure there can be no questions in the days and years ahead as to the continued growth of professional tournament angling throughout the United States." Claudio Garcia, global marketing officer for Pure Fishing, stated: "Being a worldwide fishing-tackle industry leader, it only makes sense to be collaborating with the largest tournament organization in the world. Our sponsorship with FLW Outdoors allows us to communicate with the millions of anglers and their families. FLW Outdoors is an outstanding organization; we are proud to partner with them and help grow the sport of fishing in the years ahead." Wal-Mart and many of America's most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For more information about FLW Outdoors tournaments, call (270) 252-1000.