Fishing & Boating News

Shimano Fishing Tour Hits The Road - Making Stops AT Events Throughout The Winter/Spring

by: John Mazurkiewicz, Catalyst Marketing

(Mar. 22, 2005 - Irvine, CA) All with the goal to educate, excite and motivate people to experience the passion for the sport of fishing, Shimano is on the road throughout the winter and spring with its 2005 Shimano Fishing Tour. "Anglers and those interested in fishing will quickly notice Shimano's 28-foot interactive trailer rolling down city streets and interstates as it makes stops at more than 27 sport shows, fishing tournaments and at tackle retailers," said Shimano's tour director Ben Secrest. "The Tour caravan is currently scheduled for events in eight states – a full list of Tour stop locations/dates can be found on the next page. At each venue, the Shimano Fishing Tour team will conduct product seminars and be available to assist anglers wanting to test-drive any of Shimano's extensive line-up of both bass and inshore saltwater rods and reels – plus Shimano's new Gear line of tackle bags, Brutus fishing tools and other accessories. "Plus there's a huge, inflatable casting pond that everyone can try their hand at, plus our Tour team members can assist with casting, pitching and flipping instructions," Secrest notes. Along with a wide assortment of Shimano tackle on display, interactive educational kiosks and a large plasma TV screen showing instructional videos, each stop also includes displays and samples from Shimano Fishing Tour partners including Ranger Boats, Oberto Beef Jerky, Kinami Baits and P-Line fishing line. "Those stopping by the Tour display can sign up to win a large assortment of prizes, including a Ranger boat, a day of fishing with noted angler Jimmy Houston, and Shimano tackle packages valued up to $2,500. "The whole Tour experience is completely interactive and offer all types of hands-on opportunities," said Secrest. "We look forward to talking and sharing our excitement about fishing with anglers at events in their areas. And if you pass the Tour caravan on the road – and you will notice it – give us a wave so that we know we have some fishing fans as traveling partners."