Fishing & Boating News

Raymarine Becomes Exclusive Electronics Sponsor of Two New Wal-Mart FLW Outdoors Saltwater Fishing Circuits

by: Dave Washburn, vp comm, FLW Outdoors

(Feb. 19, 2005 - MINNEAPOLIS, MN) FLW Outdoors announced today that Raymarine, the world leader in marine electronics, will be the exclusive marine electronics sponsor of the new Wal-Mart FLW Kingfish Tour and Wal-Mart FLW Redfish Series. Raymarine develops and manufacturers the most comprehensive range of electronic equipment for the marine industry. Raymarine’s technology is popular with millions of boaters and captains who navigate the seas and head offshore to fish each year. Raymarine’s entire line of fishfinders feature patented High Definition Fish Imaging™ digital sonar technology that automatically adjusts to changing water and seabed conditions. Through its sponsorship of FLW Outdoors, Raymarine has the opportunity to introduce this patented technology to the world’s top kingfish and redfish anglers. In August, FLW Outdoors announced it would enter into the world of saltwater angling with the additions of the FLW Kingfish Tour and the FLW Redfish Series to its list of competitive fishing circuits. The FLW Kingfish Tour and the FLW Redfish Series aim to meet the demand and increase the market for competitive saltwater angling. “Raymarine is pleased to be taking a leadership position with FLW Outdoors,” said Terry Carlson, president of Raymarine. “This is a great opportunity because we believe that Raymarine products, especially our High Definition digital fishfinders, have tremendous potential for allowing tournament anglers to catch the fish they need to win.” As an FLW Outdoors sponsor, Raymarine will be a visible component of the FLW Kingfish Tour and FLW Redfish Series and will be featured in a variety of media formats, most notably the “FLW Outdoors” television program on FSN. Sponsors also benefit from prominent advertisements and news features in FLW Outdoors Magazine and at Further publicity opportunities at FLW Outdoors include sponsor-specific product displays in the Family Fun Zone, signage at tournaments, angler-award programs, and other promotional and public-relations materials. Raymarine will also have the opportunity to use the “Proud Sponsor of FLW Outdoors” logo on its products. “Raymarine’s products are specifically engineered with the competitive saltwater angler in mind, making their sponsorship a logical decision,” FLW Outdoors Chairman Irwin L. Jacobs said. “We’re confident that both parties will thrive in this mutually beneficial relationship.” Raymarine develops and manufacturers the most comprehensive range of electronic equipment for the recreational and light-commercial marine markets. Designed for high performance and ease of use, these award-winning products are available through a global network of dealers and distributors. The Raymarine product lines include radar, navigation aids, instruments, fish finders, communications, software and systems. For more information about Raymarine, call (800) 539-5539. Wal-Mart has been the title sponsor of FLW Outdoors since 1997, and many of America’s most respected companies support FLW Outdoors and its tournament trails. For more information call (270) 252-1000.