Fishing & Boating News

Lawry's Adding Spice To Fishing With FLW Outdoors Sponsorship Renewal

by: Bill Petrowiak, FLW Outdoors,

(Aug. 18, 2004 - MINNEAPOLIS, MN) FLW Outdoors announced today that Lawry's is spicing up professional fishing by renewing its sponsorship of the organization's six tournament trails. Lawry's joined the FLW Outdoors sponsorship team in 2003 as the "Official Seasoning of the Wal-Mart FLW Tour." Lawry's seasonings and marinades add flavor to any meal with simple techniques that can make ordinary fare extraordinary. These timesaving solutions are beneficial to the more than 52 million anglers who spend many mealtimes outdoors. Lawry's, creating new flavors since 1938, makes outdoor cooking simple by offering quick, great-tasting seasonings that are perfect for indoor or outdoor cooking. In 2005, Lawry's will sponsor the Wal-Mart FLW Tour, the world's most lucrative bass-tournament series; the EverStart Series, the pathway to the FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers; the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world's most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend walleye anglers. "Partnering with FLW Outdoors makes sense for Lawry's; fishing is a family-friendly sport for active families," said Christine Peddy, manager, customer marketing for Unilever. "The Wal-Mart FLW Tour Family Fun Zone provides Lawry's with the perfect stage for reaching its core consumers ˆ families with children ˆ and we look forward to continuing our sponsorship through the 2005 season." During the 2005 season, Lawry's will sponsor an FLW Tour pro who will compete in a NASCAR-like Ranger boat displaying the Lawry's logo. The Lawry's Live! Cooking Caravan will make appearances at select Family Fun Zone events that are set up at various FLW Outdoors tournament weigh-ins at Wal-Mart parking lots. The caravan will offer an interactive cooking show that demonstrates popular recipes and shares grilling secrets. Lawry's will also be featured during FLW Tour events when its Lawry's-branded Ranger boat takes a professional angler to his hot spot during the last two days of competition. Through its sponsorship, Lawry's will be able to use the "Official Sponsor of FLW Outdoors" logo on its packaging. "FLW Outdoors places a great deal of emphasis on family as well as bringing sponsors on board who are in tune with the needs of active families," said Bill Petrowiak, vice president of marketing and communications for FLW Outdoors. "We are proud to have Lawry's as a sponsor and look forward to working with them in the years to come."   Lawry's Foods has been creating new flavor secrets for more than 65 years. Its products are masterfully blended with distinctive ingredients recommended by top chefs and three generations of American moms. Lawry's Marinades, in 14 mouthwatering varieties, is the only major brand of marinade that contains real fruit juice in every bottle, and it takes only 30 minutes to add exciting taste to beef, chicken, fish, pork, vegetables, game and more. Lawry's Seasoned Salt ˆ a unique blend of salt, herbs and spices ˆ is the original seasoned salt created at the world-famous Lawry's The Prime Rib restaurant in Beverly Hills, Calif. FLW Outdoors is the world's leading marketer of competitive fishing. Wal-Mart serves as the title sponsor of FLW Outdoors as it has since 1997. For more information about Lawry's, call (800) 9LAWRYS. For more information about FLW Outdoors, call (270) 252-1000.