Fishing & Boating News

FLW Outdoors Radio Finds New Home At LIVE 105.3

by: Bill Petrowiak, FLW Outdoors,

(Jun. 16, 2004 - DALLAS, TX) FLW Outdoors announced it is moving its radio program, "FLW Outdoors Presented by Wal-Mart," to KLLI- FM. Beginning July 4, Emmy Award-winning host Keith Lebowitz and co-host Tony Casillas, a former Dallas Cowboy and two-time Super Bowl champion, will be heard Sundays from 10-11 a.m. on KLLI 105.3 FM Talk, the No. 1 radio station among males age 25 to 54 in the Dallas-Ft. Worth area of Texas. Live 105.3 is an alternative talk-radio station with a demographic that parallels that of FLW Outdoors‚ primary market. This correlation was a key factor in the decision to move "FLW Outdoors Presented by Wal-Mart" to Live 105.3, considering 72 percent of all anglers are less than 45 years old. The show will continue with its format centered around the interests of the whole spectrum of outdoor enthusiasts. Lebowitz and Casillas interview a variety of celebrities and pro athletes to discuss all facets of outdoor activities - like Dallas Cowboys starting quarterback Quincy Carterlegendary football coach Lou Holtz and his love of fishing. The show also offers coverage of FLW Outdoors fishing tournaments, interviews with respected pro anglers and an ask-the-pro segment, during which listeners can call in and have their questions answered by fishing experts. "FLW Outdoors Presented by Wal-Mart" will have a minimum of 40 live-remote broadcasts from Texas-area Wal-Mart stores, where customers are welcome to watch the interviews with distinguished guests as they discuss a variety of sports- and outdoor-related issues. Lebowitz and Casillas will also be on hand after each broadcast for autographs and photo opportunities. "Our goal for FLW Outdoors Presented by Wal-Mart‚ is to allow the pro athleteour guests the opportunity to talk not only about their respective sports, but their other passions including hunting, fishing, the outdoors, conservation and spending time with family," said co-host Lebowitz. "We want listeners to learn about what their favorite athletes and entertainers do when they are away from the field or the stage." "FLW Outdoors Presented by Wal-Mart" broadcasts throughout Texas and parts of Oklahoma. The show will air every Sunday from 10-11 a.m. Central time and be rebroadcast every Monday from 12midnight-1 a.m. on 105.3 FM in Dallas. Those who do not have KLLI 105.3 FM available to them outside Texas and Oklahoma markets The show will also be able to listen to the show available via an Internet link provided by FLWOutdoors. Listeners who would like to ask a question of any of guests can e-mail the question to The prestigious company sponsors of "FLW Outdoors Presented by Wal-Mart" will include Wal-Mart, Castrol, Energizer, Fujifilm, Oh Boy! Oberto Beef Jerky, Ranger Boats, 7UP and International Delight. FLW Outdoors is the industry's premier provider of sport-fishing tournaments, including the Wal-Mart FLW Tour, the world's most lucrative bass-fishing circuit; the EverStart Series, known as the gateway to the FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers; the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour; and the Wal-Mart RCL Walleye League for weekend anglers.