Fishing & Boating News

Fisher Boy® Frozen Fish Sticks To Sponsor Wal-Mart Kids All-American Fishing Derby

The High Liner Foods USA brand also will sponsor the online Derby Locator

by: Gordon Holland, Hooked on Fishing International

(Jun. 01, 2004 - KETCHUM, OK.) Fisher Boy®, the top-selling frozen fish stick brand from High Liner Foods USA, Inc., will sponsor the Wal-Mart Kids All-American Fishing Derby, the nationwide program that will help more than 300,000 young anglers go fishing this year. Through its support of the world's largest youth fishing program, Fisher Boy® will become the official sponsor of the online Derby Locator found on the Kids All-American Fishing Derby website, This popular website feature allows families to search a national database of over 1,800 sanctioned community fishing events to locate the ones closest to them. "We are very excited to have Fisher Boy® involved in the Wal-Mart Kids All-American Fishing Derby. It is a perfect fit! As America's kids-brand of fish sticks, Fisher Boy® delivers fun and taste to families all across America. At Fisher Boy®, kids and families are our number one focus and that is in keeping with the Wal-Mart Kids All-American Fishing Derby. Kids, fishing and Fisher Boy® are a natural. This is a great team!", says Diane Devine Mizusawa, VP of Marketing at High Liner Foods, maker of Fisher Boy® brand products. Daniel Johnson, Director of Corporate Partnerships for Hooked on Fishing International, the company that produces the program, praised officials of High Liner Foods USA and the Fisher Boy® brand for providing support to help the program keep up with its accelerating growth. The youth fishing events, for kids 5 to 16, usually last a half day and include fishing, a hot dog cookout, and special programs like the I Caught a Fish Contest, the Fujifilm Big Fish Contest, and the Zebco Casting Contest. Held in all 50 states, the events are organized and staffed locally by volunteer organizations including state, federal and civic agencies. Qualifying adult groups receive a free kit, courtesy of the program's partners, which contains items necessary to put on a local event, including event promotion materials, an organizer handbook, prizes and other sponsor samples and give-aways for the kids. As a sponsor of the Kids All-American Fishing Derby, Fisher Boy® joins a group of committed corporate partners including Wal-Mart Stores, Inc., the title sponsor, plus BAND-AID® BRAND ADHESIVE BANDAGES, Bar-S Foods Co., Berkley PowerBait, Berkley Trilene, DMF Bait Co., Dubble Bubble Bubble Gum, Eagle Claw, Edy‚s Grand Ice Cream, EverStart Batteries,, Fujifilm, Kraft Foods, Laker Fishing Tackle, PURELL® Instant Hand Sanitizer, Repel Insect Repellent, Zebco and Nestle Waters North America, which markets the natural spring water brands of Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyrhills, and Nestle Pure Life [b]A FISHING TIP FOR KIDS FROM SEBASTIAN T. BOBBER[/b] Quick movements and high-pitched sounds scare fish. That's why it's very important when you're fishing to be stay still and to speak softly. I know, it's not easy to keep still and quiet when you have a fish on the line. But it could help you catch another fish. Good luck and come visit me at Sebastian's Corner at I've got more fishing tips for you.