Fishing & Boating News

FLW Adds Abu Garcia and Berkley to Sponsorship Lineup

by: Joe Opager, Director of Public Relations,

Photo by courtesy FLW Outdoors
(Feb 28, 2018 - Minneapolis, MN)

Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, announced a sponsorship agreement with Abu Garcia and Berkley to feature fishing tackle, rods, reels and apparel at all FLW-sanctioned bass fishing tournaments in 2018. The deal reestablishes a partnership between the two outdoors-industry leaders, who also partnered in the 2000 to 2009 seasons. Financial terms of the deal were not disclosed.

“Abu Garcia and Berkley have an established, proven lineup of fishing products that FLW anglers and fans all over the world find extremely useful on the water,” said FLW President of Marketing Trish Blake. “We are proud to announce our re-alliance with Abu Garcia and Berkley, and are excited to continue showcasing these premier brands in creative and engaging ways to our loyal and passionate audience of anglers and outdoors enthusiasts.”

The agreement comes shortly after the recent announcement of the addition of 14 FLW Tour pros to the Abu Garcia and Berkley pro staff, including the reigning 2017 Forrest Wood Cup Champion Justin Atkins and the 2017 Angler of the Year Bryan Thrift.

“I grew up fishing with Abu Garcia and have used the brand throughout my career,” Atkins said. “Every Abu Garcia product is reliable and I know that I’m fishing with time-tested and durable products. I’m excited to also now partner with Berkley – their innovations, particularly in PowerBait MaxScent – can’t be beat.”

Abu Garcia and Berkley will receive premium exposure at all FLW tournaments, including the FLW stage and tournament trailers, banners and promotional booth space at select FLW Expos and events. Each brand will also act as the presenting sponsor for select Bass Pro Shops FLW High School Open and YETI FLW College Fishing tournaments.

“We are excited to once again be partnering with Fishing League Worldwide (FLW),” said Neil Eibeler, CEO for Pure Fishing. “FLW has an incredible following of anglers who are truly passionate about fishing. We’re proud to show our support for them, providing both the gear and the knowledge they need to succeed.”
Abu Garcia and Berkley products will also be prominently featured across all FLW-produced media, including, FLW’s social media channels and the Emmy-nominated “FLW" television show, which is broadcast to more than 564 million households worldwide. FLW members will also benefit from the deal as Abu Garcia and Berkley products will now be featured as part of the monthly FLW Member Giveaways.

For more information about Abu Garcia and Berkley, visit and For more information about FLW, their tournaments and sponsors, visit

About FLW
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2018 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW and their partners conduct 286 bass-fishing tournaments annually around the world, including the United States, Canada, China, Italy, South Korea, Mexico, Portugal, South Africa and Spain. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros.

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Chub®, Fenwick®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, and Ugly Stik®. Pure Fishing, Inc. operates in 22 countries with a dedicated workforce conversant in 28 languages. Additional information can be found at