Fishing & Boating News

FLW Powers Up Sponsorship Lineup, Adds Duracell

by: Brian Johnson, FLW

(Apr 20, 2016 - )

Fishing League Worldwide (FLW), the world's largest tournament-fishing organization, announced today that Duracell, the No. 1 battery brand trusted by consumers all over the world, has signed a sponsorship agreement to become the official battery sponsor of FLW. Terms of the agreement were not disclosed.


“Duracell is excited about this opportunity to partner with FLW and Walmart to power up the 2016 fishing season,” said Jeff Jarrett, SVP of Marketing for Duracell. “Millions of people depend on Duracell to deliver long-lasting power to the devices needed most during their fishing and camping excursions. We encourage families to get outdoors and enjoy our lakes and rivers, and appreciate the FLW organization’s commitment to growing a new generation of fishing enthusiasts.”


As an FLW sponsor, Duracell will have a presence on all FLW media platforms, including more than 235 tournaments across North America, FLW Bass Fishing magazine, the Emmy-nominated "FLW" television show, FLW’s social media outlets and exposure at FLWFishing.com. Duracell will also team with FLW for the National Fishing and Boating Expos being held at Walmart stores around the country, June 3-5, 2016. FLW and its partners will present a two-hour expo at local Walmart stores that will be packed with games, giveaways and fishing tips from FLW anglers for local fisheries to help families make the most of their time on the water.


“Duracell is the most recognized and trusted battery brand by consumers,” said FLW President of Marketing, Trish Blake. “FLW is proud to be associated with a household name that recognizes the importance of fishing and the outdoors.”


For more than 50 years Duracell, whose batteries have offered consumers long-lasting and “Trusted Everywhere” power for flashlights, lanterns, headlamps, watches, medical devices, toys and more, from AA to rechargeable battery needs. Duracell batteries can be purchased around the world at discount stores, drug stores, markets, specialty- stores, warehouse clubs, and office supply stores.


About FLW
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros.


About Duracell
Started in the 1920’s, the Duracell brand and company was recently acquired by the Berkshire Hathaway Company (NYSE-BRK) and has grown to be the leader in the single-use battery market in North America.  Its iconic brand is known the world over. Our products are trusted in the devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles.  Berkshire Hathaway is a $210B holding company owning subsidiaries that engage in diverse business activities.