Fishing & Boating News

Crankbait Fishing Evolves

Berkley hardbaits deliver professional quality and actions

by: Kevin Jarnagin, Blue Heron Communications

Photo by courtesy Berkley
Photo by courtesy Berkley
(Mar 31, 2016 - Columbia, SC)

Berkley® Hardbaits are new for 2016, but the concept began four years ago. Transforming the idea from napkin scribbles into action required the creation of sophisticated CAD designs and intricate molds to form an engineering facility rivaling any high-tech facility found around the world. Next, America’s best bass pros tested them on some of the toughest lakes they could find.

The Berkley team partnered with renowned bait designer and crankbait legend David Fritts to develop a line of hardbaits that delivers better actions, colors and more bites. With 11 inital shapes and true action right out of the package, each Berkley Hardbait is equipped with the sharpest Berkley Fusion19TM treble hooks. All 11 models feature custom designs and colors hand selected by the Berkley team.

The floating Bad Shad 5 and Bad Shad 7 are premier casting baits that rise slightly at every pause.

Anglers that prefer suspended jerkbaits will zero in on the Cutter 90+, Cutter 110+ and Skinny Cutter 110+ with maximum darting action from the slightest rod twitch.

Berkley Digger 6.5 and Digger 8.5 crankbaits are great for covering water with an aggressive wobble and side flash. These offerings from Berkley go deep and get there quickly.

Artificial lures prior to 1800 were rare but even these home-made gadgets were a far cry better than the custom of the time: trolling with a dead perch. By 1850 more sophisticated minnow-shaped baits were crafted. For 2016 Berkley continues the evolution of hardbaits.

The flash and erratic tail wag of the square-billed Berkley Pitbull 5.5 crankbait is impressive, especially when bouncing off wooded cover.

What isn’t to love about the lipless blunt-nosed Warpig 1/2 and 1/4? Even the name stands out on this versatile easy-to-use crankbait.

The Wild Thang 8.5 is a deeper-running, crankbait with a violent, hunting action and aggressive tail- thumping performance, ideal for ricocheting off rocks.

Each Berkley hardbait is designed to put more fish in the boat. With an MSRP of $6.95 to $7.95 the baits level the playing field for anglers searching for big, hard-to-catch fish.


Photo by courtesy Berkley