(Mar 16, 2016 - Minneapolis, MN)
FLW, the world’s largest tournament-fishing organization, announced today a partnership with Proctor & Gamble to feature Old Spice, the quintessential men’s grooming brand. Financial terms of the deal were not disclosed.
Old Spice will receive exposure across multiple FLW platforms, including presence at FLW tournaments and Expos. Old Spice will be represented on the 2016 Walmart FLW Tour by veteran pro angler Greg Bohannan of Bentonville, Arkansas. Bohannan, a three-time Forrest Wood Cup qualifier, has amassed more than $586,000 in tournament winnings.
“I have loved my partnership with Old Spice and Walmart and getting the chance to talk with the fans about FLW and new Old Spice products,” Bohannan said. “It has also given me the opportunity to visit different Walmart stores in the Tour cities to talk with local communities about the positive impacts fishing provides.”
Old Spice will also receive exposure at the National Fishing and Boating Week Expos being held at Walmart stores around the country, June 3-5. FLW and its partners will present a two-hour expo at local Walmart stores that will be packed with games, giveaways and fishing tips from FLW anglers for local fisheries to help families make the most of their time on the water. National Fishing and Boating Week takes place the first full week of June every year. A complete list of Walmart stores hosting National Fishing and Boating Week expos will be posted in May.
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros.
About Old Spice
Procter & Gamble’s Old Spice is the quintessential men’s grooming brand. With nearly 80 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authenticity, performance and confidence to male grooming and offers a wide product portfolio for today’s man, including anti-perspirants, deodorants, bar soap, body washes, body sprays, after shaves and colognes.