Fishing & Boating News

GOPRO SIGNS SPONSORSHIP DEAL WITH FLW, NAMED “OFFICIAL CAMERA”

Professional angler Mike Kernan to Represent GoPro on Walmart FLW Tour

by: Joe Opager, Director of Public Relations,

Mike Kernan
Photo by courtesy GoPro
(Mar 10, 2016 - )

FLW, the world’s largest tournament-fishing organization, announced today that GoPro cameras have signed a sponsorship agreement with the company and are now the “Official Camera of FLW.” Professional angler Mike Kernan will represent GoPro on the Walmart FLW Tour in 2016. Terms of the agreement were not disclosed.
 
Kernan, a Wylie, Texas, native and two-year veteran of the Bassmaster Elite Series, will compete as the GoPro pro on the FLW Tour in 2016. Kernan is known for his shallow-water prowess and has earned more than $127,000 fishing in 41 B.A.S.S. tournaments. 2016 will mark Kernan’s debut fishing in FLW competition.


"I’m excited to be competing on the FLW Tour this season," Kernan said. "I fully expect the competition to be just as tough as I experienced on the Elite Series and I look forward to seeing how I stack up over here. Sponsor support is crucial to my lifestyle and career – I am proud to be a GoPro angler, and I look forward to representing them in the 2016 season."


GoPro will be prominently featured across multiple FLW platforms, including more than 235 tournaments and Expos, website, social media outlets, FLW Bass Fishing magazine and inclusion into the Monthly Membership giveaways for FLW members. The GoPro HERO4 Black will be used throughout all FLW Tour events and in all of the final-day, top-10 FLW Tour competitors’ boats.


"GoPro is the most well-recognized camera brand known for their high-quality and reliability, making them an ideal fit for FLW," said Trish Blake, president of marketing at FLW. "We look forward to this association and showcasing GoPro cameras to the millions of outdoor enthusiasts that FLW reaches through our events and other promotional platforms."


In addition to featuring the Emmy-award winning GoPro HERO camera technology, FLW will also prominently feature the recently announced GoPro Karma Drone, which is scheduled to be launched in 2016. The Karma will offer users the ability to experience GoPro’s professional  video and photo quality from any perspective.


About FLW
FLW is the world’s largest tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money in 2016 across five tournament circuits. Headquartered in Benton, Kentucky, with offices in Minneapolis, FLW conducts more than 235 bass-fishing tournaments annually across the United States and sanctions tournaments in Canada, China, Mexico and South Korea. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show, broadcast to more than 564 million households worldwide, while FLW Bass Fishing magazine delivers cutting-edge tips from top pros.


About GoPro, Inc. (NASDAQ:GPRO)
GoPro, Inc. is transforming the way people capture and share their lives. What began as an idea to help athletes self-document themselves engaged in their sport has become a widely adopted solution for people to capture themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro enables the world to capture and share its passion. And in turn, the world has helped GoPro become one of the most exciting and aspirational companies of our time.