Fishing & Boating News

Skippy Peanut Butter Spreads Fun Across FLW Outdoors Tournament Trails

by: Bill Petrowiak, FLW Outdoors,

(Aug. 19, 2004 - MINNEAPOLIS, MN) FLW Outdoors announced Thursday that Skippy Peanut Butter, one of America's favorite brands, will spread the fun of fishing to the masses by renewing its sponsorship of the organization's six tournament trails. Skippy has been an official sponsor of FLW Outdoors since 2003. Americans love peanut butter as much as they love fishing - more than 75 percent of American families purchased peanut butter last year, and more than 52 million Americans went fishing - creating the perfect partnership between Skippy and FLW Outdoors. Through its sponsorship of FLW Outdoors, Skippy, the best-selling brand of peanut butter in the world, reaches a very loyal consumer base for its products. In 2005, Skippy will sponsor all of FLW Outdoors‚ tournament trails, which include the Wal-Mart FLW Tour, the world's most lucrative bass-tournament series; the EverStart Series, the pathway to the FLW Tour; the Wal-Mart Bass Fishing League for weekend anglers; the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world's most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend walleye anglers. "Partnering with FLW Outdoors makes sense for Skippy; fishing is a family-friendly sport for active families," said Christine Peddy, manager, customer marketing for Unilever. "Our Wal-Mart FLW Tour sponsorship has provided Skippy with the perfect vehicle for reaching our core consumers - families and kids - and we look forward to continuing our relationship." During the 2005 season, Skippy will sponsor Wal-Mart FLW Tour pro Jason Kilpatrick of Satsuma, Ala., who will compete in a NASCAR-like Ranger boat displaying Skippy's logo. Skippy will also have a presence at the Family Fun Zone, a free event open to the public that is held at each FLW Tour event. The Family Fun Zone features interactive games and product displays for family members of all ages to enjoy. As an associate sponsor, Skippy will also have the opportunity to use the "Official Sponsor of FLW Outdoors" logo on its products. "Skippy's demographic is largely made up of children," said Charlie Hoover, president and CEO of FLW Outdoors. "FLW Outdoors places a lot of emphasis on children, the next generation of anglers, and families at all of our events. We look forward to helping market Skippy's products to the upcoming group of anglers."  FLW Outdoors is the world's leading marketer of competitive fishing. Wal-Mart serves as the title sponsor of FLW Outdoors as it has since 1997.