Fishing & Boating News

XTools Becomes Newest Member Of FLW Outdoors Sponsorship Team

by: Bill Petrowiak, FLW Outdoors,

(Apr. 07, 2004 - MINNEAPOLIS, MN) XTOOLS?, the industry leader in floating fishing tools and accessories, inked a deal with FLW Outdoors to become the official fishing-tool sponsor of the Wal-Mart FLW Tour through 2005. In joining the FLW Outdoors sponsorship program, XTOOLS becomes part of a team that brings fishing enthusiasts the world's premier bass- and walleye-fishing tournaments. XTOOLS will reach its core audience of more than 52 million anglers by partnering with FLW Outdoors. The tool company was founded on the idea that it could bring anglers what they wanted: tools and equipment that float. XTOOLS offers advanced lightweight tools, including floating pliers, that are noncorrosive and can cut braided line. These products are the perfect tools for any angler out on the water. Larry Rosenberry, vice president of sales and marketing for XTOOLS, said: "We developed XTOOLS with the angler in mind. Tools that float just make sense for anglers since they are in such close vicinity to the water when they use them. Our products are fairly new to the market, and FLW Outdoors is the perfect avenue for us to get our tools into the hands of America's anglers." The XTOOLS logo will be seen on all six of FLW Outdoors‚ lucrative tournament trails, including the Wal-Mart FLW Tour, the EverStart Series, the Wal-Mart Bass Fishing League, the Wal-Mart Texas Tournament Trail, the Wal-Mart RCL Walleye Tour and the Wal-Mart RCL Walleye League. The company will be featured in a variety of media formats maintained by FLW Outdoors. The company‚s brand names will be publicized through FLW Outdoors Magazine advertisements, prominence on the tour FLWOutdoors web site, signage at tournaments, angler-award programs, and inclusion in tour promotional and public relations materials. Bill Petrowiak, vice president of marketing and communications for FLW Outdoors, said: "FLW Outdoors is committed to giving its sponsors access to a large, outdoor-focused audience, comprising exactly who XTOOLS is looking to reach as a new company. We look forward to having a partnership with XTOOLS? and helping them achieve success." Named after the legendary founder of Ranger Boats, Forrest L. Wood, FLW Outdoors is the world's leading marketer of competitive fishing. It administers the Wal-Mart FLW Tour, the world's most lucrative bass-tournament series; the EverStart Series, the pathway to the Wal-Mart FLW Tour; and the Wal-Mart Bass Fishing League for weekend anglers. FLW Outdoors also operates the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world's most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend anglers. Wal-Mart and many of America's most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For more information about FLW Outdoors call (270) 252-1000.