Fishing & Boating News

EverStart Batteries Renews Commitment To Professional Tournament Fishing Through FLW Outdoors

by: Bill Petrowiak, FLW Outdoors,

(Mar. 29, 2004 - MINNEAPOLIS, MN) EverStart Batteries announced this week the renewal of its long-term sponsorship of FLW Outdoors, the world's leading marketer of competitive fishing. EverStart Batteries is the title sponsor of the EverStart Series, considered the pathway to the world‚s most lucrative bass-tournament series, the Wal-Mart FLW Tour. Competitive fishing is on the rise as it continues to garner attention through association with top name-brand sponsors such as EverStart Batteries. The EverStart Series began in 1998 with two divisions, Central and Eastern. The popularity of the series grew, and two divisions - Northern and Western - were subsequently added to complement the circuit. The 2004 season boasts a $3.88 million purse with growth expected to continue in the years to come. It is estimated that there are more than 52 million people who fish in America today, and they remain loyal to sponsors who support their favorite pastime. Steve Crutcher, sales manager for Johnson Controls Inc., said: "We have experienced great success through our partnership with FLW Outdoors. As the sport has continued to grow, the visibility of FLW Outdoors has expanded, allowing us to reach a broader group of people known for loyalty to sponsors of the sport." As an FLW Outdoors sponsor, EverStart Batteries will be featured in a variety of media formats - most notably the "FLW Outdoors" television program on the Outdoor Life Network, which is broadcast to 65 million subscribers. Sponsors also benefit from prominent advertisements and news features in FLW Outdoors Magazine and at the FLW Outdoors website. Further publicity opportunities at FLW Outdoors include sponsor-specific product displays in the Family Fun Zone, signage at tournaments and angler-award programs as well as other promotional and public-relations materials. In 2003, EverStart Batteries partnered with Evinrude to introduce the largest-ever co-angler contingency award. The award, known as the "Ultimate Fishing Package," includes an Evinrude 225-horsepower, high-output outboard engine with direct injection rigged on a Ranger bass boat. The package was complemented by Garmin electronics and a Minn Kota trolling motor, and all the systems were powered by EverStart Marine Batteries. The award is given to the co-angler who amasses the most points over a season by wearing an EverStart/Evinrude shirt and cap on stage during the final round of EverStart Series events. Bill Petrowiak, vice president of marketing and communications for FLW Outdoors, said: "EverStart Batteries has been a great partner of FLW Outdoors and has allowed tournament fishing to grow with its support of the EverStart Series. FLW Outdoors fans continue to enjoy and participate in our tournaments thanks to sponsors like EverStart who make continued growth possible." Named after the legendary founder of Ranger Boats, Forrest L. Wood, FLW Outdoors is the world's leading marketer of competitive fishing. It administers the Wal-Mart FLW Tour, the world's most lucrative bass-tournament series; the EverStart Series, the pathway to the Wal-Mart FLW Tour; and the Wal-Mart Bass Fishing League for weekend anglers. FLW Outdoors also operates the Wal-Mart Texas Tournament Trail; the Wal-Mart RCL Walleye Tour, the world's most lucrative walleye-tournament series; and the Wal-Mart RCL Walleye League for weekend anglers. Wal-Mart and many of America's most respected companies support FLW Outdoors and its tournament trails. Wal-Mart has been the title sponsor of FLW Outdoors since 1997. For more information about FLW Outdoors call (270) 252-1000.