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B.A.S.S.
Allstate Insurance to Sponsor Bass Pro Shops Bassmaster Opens Series

by Cara Clark / B.A.S.S.
Page(s): 1
[Click to enlarge image]
(Dec. 19, 2013 - Birmingham, AL.)...

B.A.S.S. LLC, the recognized authority on bass fishing, today announced Allstate Insurance Company as the presenting sponsor of one of B.A.S.S.’s most popular competitive fishing circuits. The Bass Pro Shops Bassmaster Opens Series presented by Allstate is a three-division package of high-stakes tournaments.

The Opens Series offers qualified event winners an entry in the annual world championship of bass fishing, the Bassmaster Classic, in addition to cash and prizes. The Opens Series is a stepping stone for aspiring pros to advance to the highest level of competition, the Bassmaster Elite Series.

"Our involvement with the Bassmaster Opens Series gives Allstate the opportunity to connect fishing enthusiasts with Allstate agents in each of the local event markets to talk about their boat insurance and other insurance protection needs," said David Foster, director, Allstate marketing.

Allstate’s sponsorship includes nine Opens events scheduled for 2014 on famed lakes such as Champlain and Norman, and on bass-rich rivers such as the Red and Arkansas. The 2014 season will kick off on Lake Tohopekaliga in Kissimmee, Fla., with the Jan. 23-25 Bass Pro Shops Bassmaster Southern Open presented by Allstate. In addition to the Opens, Allstate will have a presence at the 2014 Bassmaster Classic Outdoor Expo, Feb. 21-23, with competition on Lake Guntersville, Ala. Classic weigh-ins, the Bassmaster Classic Outdoors Expo and other activities will be in Birmingham, the home base of B.A.S.S.

"We are proud to join forces with the Allstate organization," said Bruce Akin, B.A.S.S. CEO. "B.A.S.S. is a new road for Allstate, one that we feel will lead to potential customers through our powerful digital, print and TV media platforms; event marketing; and other methods of enhancing Allstate’s existing relationship with Bass Pro Shops."

"With pro and co-angler divisions in each event, anglers of all skill levels can participate in the Opens," said Chris Bowes, B.A.S.S. senior tournament manager and Opens Series director. "We are eager to welcome Allstate on site as they connect not only with all those Opens anglers, but also with the growing number of fans who turn out to each event."

About B.A.S.S.
For more than 45 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.

The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications ? Bassmaster Magazine and B.A.S.S. Times ? comprehensive Bassmaster website and ESPN2 and Outdoor Channel television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.

The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Carhartt Bassmaster College Series, B.A.S.S. Nation events and the ultimate celebration of competitive fishing, the Bassmaster Classic.

B.A.S.S. offers an array of services to its more than 500,000 members and remains focused on issues related to conservation and water access. The organization is headquartered in Birmingham, Ala.

About AllstateThe Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate branded insurance products (auto, home, life and retirement) and services are offered through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com, www.allstate.com/financial and 1-800 Allstate?, and are widely known through the slogan "You’re In Good Hands With Allstate?." As part of Allstate’s commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $29 million in 2012 to thousands of nonprofit organizations and important causes across the United States.

2014 Bass Pro Shops Bassmaster Opens Series Title Sponsor: Bass Pro Shops

2014 Bass Pro Shops Bassmaster Opens Series Presenting Sponsor: Allstate

2014 Bass Pro Shops Bassmaster Opens Series Official Sponsors: Toyota, Berkley, Evan Williams Bourbon, Humminbird, Mercury, Minn Kota, Nitro Boats, Skeeter Boats, Triton Boats, Yamaha

2014 Bass Pro Shops Bassmaster Opens Series Supporting Sponsors: Boat U.S., Booyah, Carhartt, Diet Mountain Dew, Livingston Lures, Lowrance, Plano, Power-Pole, Rigid Industries, Shimano

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