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Mercury Marine
Mercury unveils new styling for OptiMax Pro XS lineup

by Lucas Lauderback
Page(s): 1
[Click to enlarge image]

OptiMax Pro XS has a new look
Photo by courtesy Mercury Marine
(Aug. 19, 2012 - Fond Du Lac, WI)...

Mercury has unveiled a new graphics package for its highly regarded OptiMax Pro XS lineup of outboard engines.

The OptiMax Pro XS, which ranges in power from 115 - 250 hp, remains the engine of choice among serious anglers. After listening to consumers and testing various designs, Mercury created a graphics package that mirrors the special-edition tournament graphics typically seen at events such as the Bassmaster Classic.

"Mercury’s Pro XS outboards have long been known as the fastest, most proven bass engine on the planet, having won more tournaments than all other brands combined," said Steve Miller, product manager for the OptiMax Pro XS line. "Nothing makes this clearer than the new Pro XS graphics on the 2013 Program Year models. This edgier, tournament-grade graphics package puts a higher emphasis on the Pro XS name, which is exactly what our die-hard competitive anglers have asked for."

Various OptiMax Pro XS tournament editions have been introduced by Mercury Marine - the world leader in the design and manufacture of recreational marine engines - over the last three years. The new graphics are intended to provide continuity and a stylish, contemporary edge to the PRO XS series. Production of the new OptiMax Pro XS with the upgraded graphics package has begun, and new inventory is arriving at distribution centers.

About Mercury Marine
Headquartered in Fond du Lac, Wis., Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Attwood marine parts; Land ’N Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at the mercurymarine website.

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