At Blue Heron Communications, we employ a wide range of proven tactics to insure our clients receive the most value from their marketing communications dollar. The following is a sampling of some of these services:

• Managing a computerized mailing list encompassing all types of magazines,
newspapers and electronic media, plus thousands of freelance contacts. We
also have the ability to pinpoint specific areas of the country through zip
codes to assist dealer promotions.

• Creating, writing and producing:

— Product press releases aimed at specific end-user segments
— “How-to” feature releases using a soft-sell approach and offering
spwriters new, often overlooked, angles for stories about our products
— Video News Releases, Public Service Announcements and other videos
sppromoting and utilizing the outdoor market
— Radio programming and commercial spots
— Dealer, trade and consumer newsletters
— Award-winning radio programs

• Being on a first-name basis with most of the major outdoor editors, writers,
ashosts and producers

• Conducting cross-promotions, product development involvement and
spheightening industry awareness on issues facing our clients

• Managing professional fishing teams and celebrities

• Working with producers at all major broadcast networks

• Representing products at trade and consumer shows and attending all major
spoutdoor writer meetings. Our expertise includes booth planning, staffing and
splogistics for major trade shows.